The Future is Plastics
I succumbed to a McGriddle run for brunch yesterday. Shame. What was interesting, however, was what I didn't notice after pulling away from the drive-thru. The small 'coffee' didn't immediately attempt to radiate my hand with thermal energy. Upon first inspection it appears that they changed their cup design and added a bright glossy wrap to it, full of cheery pictures and inane slogans. Then I looked at the underside of the cup and realized why the wrap was there...
...to hide the fact McDonalds switched from paper cups to some form of styrofoam. But it's not obvious, so you can go on pretending that it's still paper, and pretending that the paper cups were actually better for the environment. Mmm. Image over substance, that's the American way! Much nicer to hold though.
If Starbucks tried it there would be firebombings within minutes of the first RSS updates.
...to hide the fact McDonalds switched from paper cups to some form of styrofoam. But it's not obvious, so you can go on pretending that it's still paper, and pretending that the paper cups were actually better for the environment. Mmm. Image over substance, that's the American way! Much nicer to hold though.
If Starbucks tried it there would be firebombings within minutes of the first RSS updates.
Posted by Nathaniel Trost on
Wednesday March 8, 2006 at 6:02pm